I’m sure you’ll agree that over the last decade, we have seen a seismic shift in the competitive landscape of the UK aesthetic industry. Competition is higher than ever before. Supply and availability of treatments is outstripping demand. It’s no longer enough to just...
What happens if you don’t have a workable marketing plan? Quite simply, there will be lots of activity and very little productivity. You’ll end up bouncing from task to task, probably never completing any to the level that you want. Additionally, you can be absolutely...
Due to the fact that there is so much competition, to have a pre-eminence in this industry you must move from a ‘product-centric’ to a ‘patient-centric’ approach in your marketing if you want to attract more of your ideal patients. Remember, it’s a SUBJECTIVE OUTCOME...
Love them or hate them, even after 50 years the music of The Rolling Stones still sound great. But how do the Stones stay relevant? And what can we learn from them? 1) The Love/Hate Relationship between Mick Jagger and Keith Richards: Mick and Keith probably have one...
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