Saying “no” properly is a lost art. Although a lot of people feel really awkward about saying no, I think women especially get uncomfortable with it, because we’re more societally trained to be ‘people pleasers’ But it’s one of the most...
2020 was the year of shifting our mindset, pivoting our business and our priorities, whilst quickly adapting and responding to change, uncertainty and negativity. For some, this past year brought extraordinary hardship and suffering and for others, unexpected, but...
A marketing strategy is essential for focusing your energy towards the right actions that will deliver on what you want to accomplish. There’s no need to over-think it or over-do it. The focus should be making sure that your treatments and services meet patients’...
What happens if you don’t have a workable marketing plan? Quite simply, there will be lots of activity and very little productivity. You’ll end up bouncing from task to task, probably never completing any to the level that you want. Additionally, you can be absolutely...
There are many marketers, agencies, consultants, advertising sales people and other “experts” all very willing to convince you to spend hundreds or even thousands of pounds a month to “get your name out there” to “get you more patients”. But choosing the wrong...
Sometimes, it’s not easy to think like a patient and put yourself in their shoes, simply because the majority of aesthetic professionals have never been a full paying patient before. Your prospective patients are online searching for your treatments and services and...
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