Lockdown Lessons From Two Lovely Clients

Lockdown Lessons From Two Lovely Clients

2020 was the year of shifting our mindset, pivoting our business and our priorities, whilst quickly adapting and responding to change, uncertainty and negativity. For some, this past year brought extraordinary hardship and suffering and for others, unexpected, but...
Six Steps to Effective Clinic Marketing

Six Steps to Effective Clinic Marketing

A marketing strategy is essential for focusing your energy towards the right actions that will deliver on what you want to accomplish. There’s no need to over-think it or over-do it. The focus should be making sure that your treatments and services meet patients’...
Growing Your Practice: What’s The Plan?

Growing Your Practice: What’s The Plan?

What happens if you don’t have a workable marketing plan? Quite simply, there will be lots of activity and very little productivity. You’ll end up bouncing from task to task, probably never completing any to the level that you want. Additionally, you can be absolutely...
Tired of Being Let Down?

Tired of Being Let Down?

There are many marketers, agencies, consultants, advertising sales people and other “experts” all very willing to convince you to spend hundreds or even thousands of pounds a month to “get your name out there” to “get you more patients”. But choosing the wrong...
Understanding The Patient Buying Journey

Understanding The Patient Buying Journey

The average consumer uses more than ten sources of information to make a purchase decision (Google, 2012) Turning these highly educated consumers into paying patients is more complex than it used to be. In fact, it requires you to be in the right place at the right...