The Fatal Mistake Many Aesthetic Practitioners Make

The Fatal Mistake Many Aesthetic Practitioners Make

Did you know…? The number one reason patients leave practices is not because of a bad result. It’s because of ‘Perceived Indifference’. They didn’t feel valued, so they don’t feel compelled to return. A study carried out years ago showed the number one reason...
7 Benefits of a Structured Marketing Action Plan

7 Benefits of a Structured Marketing Action Plan

Having a solid marketing plan gives you an edge over competition and positioning – and it’s also the single most effective way to gain new clients. Here are seven reasons you should not live another day without a marketing plan: Reason 1: You’ll gain an...
9 Business Results You Can’t Afford to Ignore

9 Business Results You Can’t Afford to Ignore

If you ultimately want to grow your practice, you must first learn how to identify and diagnose those activities that are sabotaging your financial results. And you must know how to correct those mistakes so that the results you desire can be achieved. It is always...
Speaking at an Aesthetic Conference?

Speaking at an Aesthetic Conference?

Whether you are holding a team meeting, hosting a webinar, delivering feedback, speaking at a conference or exhibition, leading a training session or being interviewed by the media; effective communication is simply not possible without the interest and attention of...