Success doesn’t always breed success. In fact, sometimes it breeds unethical behaviour. We have all heard the story about the athlete who felt the pressure to take performance-enhancing drugs to stay at the top of their game. In business, unrealistic pressure to focus...
The answers to this question we consistently hear back has three common themes: “I started my business because I believed I could make more money working for myself than being someone else’s employee”; “I wanted more freedom over my own time now and in the future”;...
If your goal is to enjoy a high volume practice, filled with your ideal patients whilst you earn a solid 6 or 7 figure income, then marketing is the most important skill that will take you there. If you’re like most practitioners, you likely cringe hearing this word,...
Living in a world full of ‘new’ and ‘innovation’ your patients are simply not impressed by the same old thing anymore. Think about it, people will queue for hours to be the first to buy the latest games console or iPad. They will flock to the newest restaurant in...
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