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Blogs and Published Articles

Worried About Losing Clients?

Worried About Losing Clients?

You might not realise it yet, but you could be more valuable to your clients now than ever before. When you think about it, business is just a vehicle for delivering an outcome to a customer. And although the current situation prevents you from delivering your usual...

Clinic Marketing: A Waste of Time?

Clinic Marketing: A Waste of Time?

Let me ask you a simple question - what is the purpose of a business? It’s a trick question that catches out most people, including me! The vast majority of people would say that the purpose of a business is to make a profit, but in fact the REAL purpose of a business...

Six Steps to Effective Clinic Marketing

Six Steps to Effective Clinic Marketing

A marketing strategy is essential for focusing your energy towards the right actions that will deliver on what you want to accomplish. There’s no need to over-think it or over-do it. The focus should be making sure that your treatments and services meet patients’...

When Patients Are Bad For Business

When Patients Are Bad For Business

Consider this hypothetical scenario: If a typical Botulinum Toxin patient stays with your practice for five years... and spends £300 every six months for injectables... at a profit of £150 per treatment... Then the lifetime value of a patient seeking Botox Cosmetic...

How To Survive a Slump in Bookings

How To Survive a Slump in Bookings

At the start of a new year, you may experience a drop in patient bookings and revenue. Perhaps a significant drop. To keep your stress levels from rising, I'd like to share with you a foolproof way to get some immediate bookings, without resorting to deals and...

Patients Who Come For Price, Leave For Price

Patients Who Come For Price, Leave For Price

What is it about what you are or what you do that makes you better than 90% of the alternative offerings available in your area? Your competitive advantage is the focal point of your practice. If you don't have a competitive advantage of some kind you can't compete....

Never Fear Your Competitors

Never Fear Your Competitors

There are a number of reasons why maintaining a competitive edge has become so difficult in the business of aesthetics. In brief, these relate to a lack of differentiation, the rise in different types of competition, public perception, price wars and last but...

The REAL Benefit of Hindsight

The REAL Benefit of Hindsight

'Is there anything going on in your business affairs today, that KNOWING WHAT YOU NOW KNOW, you wouldn't do again if you had to start from scratch?' In times of rapid change and turbulence there is always at least one answer to this question. The most common answer...

3 Steps to Working Smarter (not harder)

3 Steps to Working Smarter (not harder)

The more you work IN your practice, instead of ON your practice, the lower your profits and the more stressed you will be. The key is to use leverage and diversify enough so that when the market changes, the practice is not just reliant on you and all of your eggs are...

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