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Blogs and Published Articles

13 Instant Ways to Outshine Your Competitors

13 Instant Ways to Outshine Your Competitors

If you want your practice to stand out from the crowd, you (the owner) have to be prepared to stand out first. Your practice is a reflection of you. Your team is a reflection of you. In simple terms, the best way to differentiate your practice and stand...

6 Ways to Ethically Influence Your Patients (Part 6)

6 Ways to Ethically Influence Your Patients (Part 6)

It is a PERCEIVED fear of loss (scarcity) that businesses implement as a tactic to get us to make a purchase decision. And it works wonderfully well!However, in the business of aesthetics, your marketing must not encourage consumers to fast-track that...

6 Ways to Ethically Influence Your Patients (Part 5)

6 Ways to Ethically Influence Your Patients (Part 5)

People’s ability to understand the factors that affect their behaviours is surprisingly poor. Professor Robert Chaldini put us all under the microscope and brought those factors to our attention in his book “Influence: The Psychology of Persuasion.” His...

Leaflet Drops: Worth Doing?

Leaflet Drops: Worth Doing?

A few tips for you, and a few words of caution... There was a discussion recently in our private client forum on whether it’s worth doing leaflet drops in your local area. In my experience, people usually only ask that question when they are low on...

6 Ways to Ethically Influence Your Patients (Part 4)

6 Ways to Ethically Influence Your Patients (Part 4)

Most people can’t explain why they made a particular decision. But Professor Robert Cialdini can; having spent the best part of his life studying the different ways people are influenced. Being able to identify the underlying factors that influence...

6 Ways to Ethically Influence Your Patients (Part 3)

6 Ways to Ethically Influence Your Patients (Part 3)

I have long been a big fan of Dr. Robert Cialdini. I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing and taught me how to steal the...

6 Ways to Ethically Influence Your Patients (Part 2)

6 Ways to Ethically Influence Your Patients (Part 2)

Influencing others isn’t luck or magic – its science. There are proven ways to help make you more successful in private practice. Professor Robert Cialdini has spent 30 years studying the ways people are influenced. He’s whittled his findings down to six...

10 Reasons Your Patients Don’t Refer Others

10 Reasons Your Patients Don’t Refer Others

Your education, clinical expertise, experience and the outstanding results you achieve for your patients may not be enough to guarantee their referrals.In this highly competitive era of facial aesthetics (esp. toxin and fillers), the average patient is...

6 Ways to Ethically Influence Your Patients (Part 1)

6 Ways to Ethically Influence Your Patients (Part 1)

No matter what business you’re in, ultimately what we’re trying to do is motivate people to do some behaviour that they weren’t doing before we came along.So how can we ethically influence patients to take steps that we want them to take? Well I am going...

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© Aesthetic Business Transformation. Legal. Design by Spoken