Blogs and Published Articles

The team you surround yourself with can make or break your practice, and this is largely determined by the culture you currently have in your workplace.   The problem is that, with a few rare exceptions, most business owners often overlook the importance of creating a...

We’ve all read the story of “Jack and the Beanstalk”. The tale of an idle, foolish boy who takes his cow to market and comes home with nothing but a bag of magic beans. And all because someone tricked the poor lad into giving up the cow.   A sorry tale indeed....

Good content is one of the most powerful tools you have in the marketing of your business. However, when it comes to content creation, there's nothing worse than staring at a blank sheet of paper and wondering what to write.   So if you're feeling flat, uninspired or...

In my decade-long experience guiding aesthetic clinic owners, I've encountered numerous marketing mistakes that thwart the flow of valuable patient enquiries.   Things like:   - Clinic owners fussing over logos and branding   - Clinics relying 100% on word-of-mouth...

Did you know that you can increase your prices by 10%, have your sales drop by 22%, and still generate the same amount of income?   Let’s see how…   Imagine your aesthetic clinic generates £500,000 in sales, and the gross profit on those sales is £175,000.   What this...

Did you know that most businesses don't really start making a decent profit until they hit their 4th birthday? According to one of the largest studies ever done on entrepreneurship and business mastery, it takes about 2 years to really get to know your business inside...

You know the drill... You stumble upon what seems like a golden opportunity or an item you've just got to have for your aesthetic practice. But hang on a sec—have you ever taken the plunge and later asked yourself, "What was I thinking?" I've been there, done that,...