Blogs and Published Articles
Why You Should NOT Hire A Marketing Agency
From time to time, I receive enquiries from prospective clients who say things like, "We've tried several marketing agencies, and nothing has worked." When I hear that, it sets off a massive red flag in my mind 🚩 Picture this: if your business is pulling in less than...
Happy Client: Elizabeth Harris
Over the past year, we've had the privilege of working alongside Liz Harris, an Aesthetic Nurse Practitioner, to support and guide her in growing her practice, and she generously agreed to join us for a Q&A session to reflect on her journey. Her experiences...
Happy Client: Dr Kasia Brennan
I'm delighted to share a video testimonial from one of my wonderful clients who has made incredible strides in her aesthetic practice over the past year. Before we met, Kasia was doing 'okay' in her business; bumbling along but feeling a little overwhelmed and unsure...
Time-Out Session 4: Avoiding Misdiagnosis
If I asked you to grab a piece of paper and jot down the top three challenges you’re facing in your business right now, I bet you could whip up your list in no time… You might be grappling with slow sales, a lack of visibility, dwindling profits, or perhaps issues...
Time-Out Session 3: From Chaos To Control
Trying to run, market and grow a business without structure is chaos. This one sentence summarises the single biggest cause of frustration and exhaustion of most aesthetic practitioners and clinic owners I meet. You started your business because you were passionate...
Happy Client: Dr Liesel Holler
I love to share video testimonials of happy clients. They reveal the ups and downs, the challenges of going through changes, and the triumphs of achieving desired outcomes. I recently received a lovely video testimonial from our client Dr Liesel Holler, and it's a...
Time-Out Session 2: Barriers to Growth
As business owners, we are always on the hunt for more customers, more growth, and more revenue. When we look at our monthly sales figures, we tend to say things like: Our biggest problem is not enough people know about us In order to grow, we need to attract more...
Time-Out Session 1: A Reality Check
Let’s take a moment to reflect on where you are in your life and business today... Chances are, these three statements ring true for many of us: 1. Where you are today is probably beyond anything you imagined when you were eighteen. 2. The journey you took to reach...
Comparison is the Thief of Joy
I know just how tough it can be to navigate the waters of comparison, especially in such a visually driven field like aesthetics. It feels like everyone on Instagram is living their best, most glamorous life, and it's easy to fall into the trap of thinking, "Why am I...