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Blogs and Published Articles

6 Ways to Ethically Influence Your Patients (Part 3)

6 Ways to Ethically Influence Your Patients (Part 3)

I have long been a big fan of Dr. Robert Cialdini. I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing and taught me how to steal the...

6 Ways to Ethically Influence Your Patients (Part 2)

6 Ways to Ethically Influence Your Patients (Part 2)

Influencing others isn’t luck or magic – its science. There are proven ways to help make you more successful in private practice. Professor Robert Cialdini has spent 30 years studying the ways people are influenced. He’s whittled his findings down to six...

10 Reasons Your Patients Don’t Refer Others

10 Reasons Your Patients Don’t Refer Others

Your education, clinical expertise, experience and the outstanding results you achieve for your patients may not be enough to guarantee their referrals.In this highly competitive era of facial aesthetics (esp. toxin and fillers), the average patient is...

6 Ways to Ethically Influence Your Patients (Part 1)

6 Ways to Ethically Influence Your Patients (Part 1)

No matter what business you’re in, ultimately what we’re trying to do is motivate people to do some behaviour that they weren’t doing before we came along.So how can we ethically influence patients to take steps that we want them to take? Well I am going...

15 Words That Will Make You Money

15 Words That Will Make You Money

I have a special report for you. There are certain words that your patients and prospective patients will find compelling and have a direct impact on your bookings. It’s vital that you know what those words are. As part of my series of Summer Marketing and...

How To Survive a Summer Slump in Bookings

How To Survive a Summer Slump in Bookings

I have a special report for you. There are certain words that your patients and prospective patients will find compelling and have a direct impact on your bookings. It’s vital that you know what those words are. As part of my series of Summer Marketing and...

9 Reasons Why New Businesses Fail

9 Reasons Why New Businesses Fail

The summer holidays are in full swing, you may experience a drop in patient bookings and revenue.Perhaps a significant drop.So, to keep your stress levels from rising, I will be sharing some regular summer marketing and profit-boosting strategies over the...

Getting Your Practice Back on Track

Getting Your Practice Back on Track

Research shows that 50% of new businesses fail in their first year and an astonishing 80% fail within five years.They shut down for pretty predictable reasons. They can’t adapt to a changing market or really get going in an existing one. Owners retire,...

Growth is All About Progress, Not Perfection

Growth is All About Progress, Not Perfection

When I work with a one-to-one private client, we spend our first day together going through a very detailed discovery session, where I ask a lot of questions about the individual, their business, what they are looking to achieve and why. This person can...

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