Blogs and Published Articles

Business Frustrations & Recurring Problems

Business Frustrations & Recurring Problems

Frustration. As a business owner, you know this feeling. It rears its head when you keep seeing the same recurring issues over and over again. Do you want to know why most business owners keep experiencing the same frustrations? Because they think about those...

You Get What You Tolerate

You Get What You Tolerate

The team you surround yourself with can make or break your practice, and this is largely determined by the culture you currently have in your workplace.   The problem is that, with a few rare exceptions, most business owners often overlook the importance of creating a...

My Favourite Aesthetic Clinic Websites

My Favourite Aesthetic Clinic Websites

What makes a good aesthetic clinic website? We get asked that a lot! So I decided to record a video to answer that question, with reference to some of my favourite aesthetic clinic websites of our current and former clients. In the video I talk through the essential...

3 ‘Magic Beans’ To Avoid

3 ‘Magic Beans’ To Avoid

We’ve all read the story of “Jack and the Beanstalk”. The tale of an idle, foolish boy who takes his cow to market and comes home with nothing but a bag of magic beans. And all because someone tricked the poor lad into giving up the cow.   A sorry tale indeed....

Effortless Ideas for Engaging Content

Effortless Ideas for Engaging Content

Good content is one of the most powerful tools you have in the marketing of your business. However, when it comes to content creation, there's nothing worse than staring at a blank sheet of paper and wondering what to write.   So if you're feeling flat, uninspired or...

Are You Making THIS Marketing Mistake?

Are You Making THIS Marketing Mistake?

In my decade-long experience guiding aesthetic clinic owners, I've encountered numerous marketing mistakes that thwart the flow of valuable patient enquiries.   Things like:   - Clinic owners fussing over logos and branding   - Clinics relying 100% on word-of-mouth...

How to Raise Your Prices (without losing business)

How to Raise Your Prices (without losing business)

Did you know that you can increase your prices by 10%, have your sales drop by 22%, and still generate the same amount of income?   Let’s see how…   Imagine your aesthetic clinic generates £500,000 in sales, and the gross profit on those sales is £175,000.   What this...

Hire Slow, Fire Fast

Hire Slow, Fire Fast

Ever hired someone who looked perfect on paper, but then turned out to be a bad fit to your core values and company culture?   Believe me, we've all been there...   The glossy CV arrives in your inbox — qualifications, certifications, and experience neatly chronicled....

Growing Your Clinic: The Long Haul

Growing Your Clinic: The Long Haul

Did you know that most businesses don't really start making a decent profit until they hit their 4th birthday? According to one of the largest studies ever done on entrepreneurship and business mastery, it takes about 2 years to really get to know your business inside...