Survival of the Smartest

Survival of the Smartest

A decade ago you really didn’t have to try too hard to fill up your appointment book with high-spend patients. You opened your doors and the patients really did come flooding in.But what worked 10 years ago, or even six months ago, won’t necessarily work today....
7 Years or 10,000 Hours to Success

7 Years or 10,000 Hours to Success

Businesses rarely turn a profit in their first 4 years… According to one of the largest studies ever done on entrepreneurship and business mastery, it takes 2 years to learn your business. It takes 2 more years to pay back the debts that you accumulated in the...

Tread Carefully with Google Adwords

The internet is becoming more and more of a real economy, so Google are going to keep raising the bar when it comes to advertising. A number of my clients have asked me how best to use Google Adwords to get on the first page of Google and steal the spotlight away from...
The Power of Empathy in Marketing

The Power of Empathy in Marketing

The single biggest lesson I have learned when it comes to finding clients is that you need to understand your target market with such empathy that when you reach out to them they feel completely understood very quickly (i.e. within a sentence or paragraph). If you can...