“Dentistry school, medical school, nursing college – they all prepare you for a career in aesthetic medicine but do absolutely nothing to prepare you for business” – Dr Victoria Manning, Clinical Director of River Aesthetics. The success of my...
“What are the biggest challenges faced by small business owners in the medical aesthetic marketplace? And what is the single biggest piece of advice you would offer someone just starting out in private practice? I could have written a whole article on those...
In September 2015 I launched my signature programme ‘Mastering the Business of Aesthetics’ – featuring ‘The 6D Patient Attraction System’. This step-by-step online training programme is designed to help medical aesthetic practice owners not only understand business...
Let’s be honest, Dentists are trained to be Dentists and not sales and marketing experts. So, if you feel completely out of your comfort zone when trying to promote your practice, you are not alone. However, the reality is you run a business – and any business needs...
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