Featured in the February 2016 Edition of Aesthetic Dentistry Today
Let’s be honest, Dentists are trained to be Dentists and not sales and marketing experts. So, if you feel completely out of your comfort zone when trying to promote your practice, you are not alone.
However, the reality is you run a business – and any business needs to promote its products and services to survive and be profitable, no matter what.
Unfortunately most business owners begin with a logo and a website and then just start with the daily tactics of marketing without really taking the time to understand it properly. They dive headfirst into the ‘daily doing’ without a strategic plan of action, and then wonder why they aren’t getting the results they desire.
Having a solid business development and marketing plan gives you an edge over competition and positioning – and it’s also the single most effective way to gain new patients.
Here are five reasons you should get the right plan in place….