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3 ‘Magic Beans’ To Avoid

3 ‘Magic Beans’ To Avoid

We’ve all read the story of “Jack and the Beanstalk”. The tale of an idle, foolish boy who takes his cow to market and comes home with nothing but a bag of magic beans. And all because someone tricked the poor lad into giving up the cow.   A sorry tale indeed....
How to Keep Clients Engaged (Without Annoying Them)

How to Keep Clients Engaged (Without Annoying Them)

Like many business owners, you may be experiencing a crisis of conscience right now. You want to retain your client base and preserve some level of income over the coming weeks and months, but you need more ideas for how to stay relevant and strike the right tone with...
Worried About Losing Clients?

Worried About Losing Clients?

When you think about it, business is just a vehicle for delivering an outcome to a customer. So when a situation like ‘lockdown’ prevents you from delivering your usual outcome for your clients, remember you still have incredible value, you have incredible...
Clinic Marketing: A Waste of Time?

Clinic Marketing: A Waste of Time?

Let me ask you a simple question – what is the purpose of a business? It’s a trick question that catches out most people, including me! The vast majority of people would say that the purpose of a business is to make a profit, but in fact the REAL purpose of a...
When Patients Are Bad For Business

When Patients Are Bad For Business

Consider this hypothetical scenario: If a typical Botulinum Toxin patient stays with your practice for five years… and spends £300 every six months for injectables… at a profit of £150 per treatment… Then the lifetime value of a patient seeking Botox...

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© Aesthetic Business Transformation. Legal. Design by Spoken