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Two ways you can PIVOT right now

Two ways you can PIVOT right now

When a situation like lockdown prevents you from delivering your core services, it makes sense to pivot, to explore new ways to create value that not only serve your business at the moment, but can become a part of your long-term personal development.   Here are two...
3 ‘Magic Beans’ To Avoid

3 ‘Magic Beans’ To Avoid

We’ve all read the story of “Jack and the Beanstalk”. The tale of an idle, foolish boy who takes his cow to market and comes home with nothing but a bag of magic beans. And all because someone tricked the poor lad into giving up the cow.   A sorry tale indeed....
Worried About Losing Clients?

Worried About Losing Clients?

When you think about it, business is just a vehicle for delivering an outcome to a customer. So when a situation like ‘lockdown’ prevents you from delivering your usual outcome for your clients, remember you still have incredible value, you have incredible...
Clinic Marketing: A Waste of Time?

Clinic Marketing: A Waste of Time?

Let me ask you a simple question – what is the purpose of a business? It’s a trick question that catches out most people, including me! The vast majority of people would say that the purpose of a business is to make a profit, but in fact the REAL purpose of a...

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© Aesthetic Business Transformation. Legal. Design by Spoken