After talking to many medical aesthetic clinicians / practitioners just like you, I’ve learned that nearly all of them wish they NEVER had to do any marketing (let alone any selling!) and that a numerous supply of word of mouth referrals would always mean a full...
There are five main reasons that maintaining a competitive edge as a Medical Aesthetic / Cosmetic business owner has become so difficult today: lack of differentiation, the rise in competition (both healthcare professionals and non-healthcare ‘cowboys’), public...
The bold and dark line that every medical aesthetic practice owner would like to have between his or her services and the local competition’s is getting fuzzier. Lack of differentiation between competing services is becoming an endemic rather than accidental...
Every clinic owner, regardless of the size of his / her practice, needs to review 3 basic metrics in order to get an intimate understanding of the success of the practice and an opportunity to find solutions for any problems that are discovered. Taking the time to...
Let’s take an example. If your typical Botulinum Toxin patient stays with your practice for five years and spends £300 every six months for injectables at a profit of £150 per treatment, the lifetime value of a patient seeking Botox Cosmetic injections is £3,000 and...
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