At the start of a new year, you may experience a drop in patient bookings and revenue. Perhaps a significant drop. To keep your stress levels from rising, I’d like to share with you a foolproof way to get some immediate bookings, without resorting to deals and...
What is it about what you are or what you do that makes you better than 90% of the alternative offerings available in your area? Your competitive advantage is the focal point of your practice. If you don’t have a competitive advantage of some kind you...
There are a number of reasons why maintaining a competitive edge has become so difficult in the business of aesthetics. In brief, these relate to a lack of differentiation, the rise in different types of competition, public perception, price wars and last but...
‘Is there anything going on in your business affairs today, that KNOWING WHAT YOU NOW KNOW, you wouldn’t do again if you had to start from scratch?’ In times of rapid change and turbulence there is always at least one answer to this question. The...
The more you work IN your practice, instead of ON your practice, the lower your profits and the more stressed you will be. The key is to use leverage and diversify enough so that when the market changes, the practice is not just reliant on you and all of your eggs are...
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