Let me ask you a simple question – what is the purpose of a business? It’s a trick question that catches out most people, including me! The vast majority of people would say that the purpose of a business is to make a profit, but in fact the REAL purpose of a...
A marketing strategy is essential for focusing your energy towards the right actions that will deliver on what you want to accomplish. There’s no need to over-think it or over-do it. The focus should be making sure that your treatments and services meet patients’...
Consider this hypothetical scenario: If a typical Botulinum Toxin patient stays with your practice for five years… and spends £300 every six months for injectables… at a profit of £150 per treatment… Then the lifetime value of a patient seeking Botox...
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