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Blogs and Published Articles

15 Words That Will Make You Money

15 Words That Will Make You Money

I have a special report for you. There are certain words that your patients and prospective patients will find compelling and have a direct impact on your bookings. It’s vital that you know what those words are. As part of my series of Summer Marketing and...

How To Survive a Summer Slump in Bookings

How To Survive a Summer Slump in Bookings

The summer holidays are in full swing, you may experience a drop in patient bookings and revenue.Perhaps a significant drop.So, to keep your stress levels from rising, I will be sharing some regular summer marketing and profit-boosting strategies over the...

9 Reasons Why New Businesses Fail

9 Reasons Why New Businesses Fail

Research shows that 50% of new businesses fail in their first year and an astonishing 80% fail within five years.They shut down for pretty predictable reasons. They can’t adapt to a changing market or really get going in an existing one. Owners retire,...

Getting Your Practice Back on Track

Getting Your Practice Back on Track

When I work with a one-to-one private client, we spend our first day together going through a very detailed discovery session, where I ask a lot of questions about the individual, their business, what they are looking to achieve and why. This person can...

Growth is All About Progress, Not Perfection

Growth is All About Progress, Not Perfection

In my previous article for Aesthetic Medicine Magazine, I talked through the first three of six steps to help you master the business side of aesthetics and get back on track to achieving exactly what you want.You Can Read The Article HereIt is vital that...

Q&A on Getting Started in Aesthetics

Q&A on Getting Started in Aesthetics

Have you ever asked, or thought of asking…. “What’s the difference between PR and Marketing?”“Should I be moving to electronic consultations?”“Do I really need to do my own social media marketing? Or is it better to outsource it?”“How do I deal with...

Winning The Gold Medal in Aesthetics

Winning The Gold Medal in Aesthetics

I would like to share with you a moment of clarity I recently experienced: there is a remarkable overlap between the business and the sporting worlds.I realised that my most successful clients are the business equivalents of Olympic champions. The...

Are You Experiencing These Frustrations?

Are You Experiencing These Frustrations?

I thought you might like to see a snapshot of some interesting survey results; a survey of those who registered for our previous workshops...Question: What Are Your Current Challenges and Frustrations?Can you relate to any of the above?Some of the...

Growing a Successful Practice: LIVE Q&A

Growing a Successful Practice: LIVE Q&A

Knowing what you NOW know, if you could go back in time, what words of wisdom would you have for your younger self at the start of your career in aesthetic medicine? That was one of the questions I put to our panel of highly experienced and successful...

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© Aesthetic Business Transformation. Legal. Design by Spoken