If you’d like to give your profits a major uplift this month, I have some tried and true strategies to share with you.
Black Friday is right around the corner, and it’s the perfect opportunity to make a big impact on your business. So, let’s dive into the steps you can take to make this Black Friday one for the books.
Step 1:
Think of a treatment combo that is easy to deliver on and brings in a good profit with the least amount of time and effort.
But remember, it’s not just about the profit – you want to WOW your patients with instant results and that radiant glow.
Take a moment to brainstorm some ideas, dig out any compelling before and after photos you have, and jot down some possible names for your treatment combo. This is the foundation of your offer.
Step 2:
Now, let’s add some “icing on the cake” to make your offer irresistible. Here are a few ideas to consider:
– Bundle in skin care products that are approaching their expiration or will soon be replaced. By offering these products as part of the package, you create urgency and make it even more enticing for your patients.
– Provide a voucher to the value of ‘X’ that can be redeemed against a different treatment that they have never tried before. To kickstart a busy January, make sure the voucher is only redeemable in January. This is a win-win situation as it both introduces your patients to new treatments and helps you get the new year off to the best possible start.
Tip: You could allow the voucher to be transferable (i.e. so the patient can gift it to a friend if they like) but be clear about exactly which treatments it can be used for.
– Include one or more free gifts, services or diagnostics that don’t cost you much to provide but holds high value in the eyes of your patients. Remember, a well-chosen free gift can often lead to quicker decision-making and increased sales.
When you’ve finished crafting your offering, calculate the total value and decide what discount / saving you’re willing to give in the spirit of Black Friday (make sure you run the numbers and double check it is still profitable for you).
Now, here’s where things get interesting…
Step 3:
Add a sense of urgency and scarcity to your offer. This is what really makes your Black Friday campaign stand out. Embrace the truth that every business has limitations on supply and use it to your advantage. Be honest with your patients about the limited availability of your offer and create a buzz around it.
We humans tend to procrastinate, so give your patients a gentle nudge by setting a deadline for your offer. Make it clear that once the deadline passes, the offer is off the table. This not only encourages immediate action but also allows you to circle back to those who weren’t ready this time around.
Hold on, we’re almost there!
To wrap up this advice, let me show you an example of an irresistible Black Friday offer. Click the link below to see how we’ve included all the elements we discussed:
Now it’s time for you to take action and craft your own Black Friday campaign.
Remember to embrace the power of urgency, scarcity, and an irresistible offer. Your patients will feel compelled to take advantage of it, and your profits will soar.
Good luck with your Black Friday campaign, and may this be your most successful one yet!