2020 was the year of shifting our mindset, pivoting our business and our priorities, whilst quickly adapting and responding to change, uncertainty and negativity.

For some, this past year brought extraordinary hardship and suffering and for others, unexpected, but welcome opportunities.

Most of us have probably experienced a mixture of both.

No matter how you were impacted in your business, or your home life, 2020 was a year that no one could have foreseen.

If I had one objective for you in 2021, it would be to make your business as immune as possible to the ups and downs of lockdowns, global pandemics and the economy.

The aesthetic business owners who have made it through this year with minimal strain knew something key to this:

1. How you run your business in the good times dictates how well you survive the bad times.

2. You can – and should – always plan for the unexpected so that you can pivot when the world throws its curveballs at you.

In this featured article for the PMFA Journal, I would like to introduce you to two of my amazing clients who have used both lockdowns in 2020 as opportunities to learn, change, grow and adapt both their business and their mindset.

They will share their learnings, insights and experience on how they didn’t just survive the last 12 months but thrived through it. I hope it helps to strengthen the ‘immunity’ of your business in 2021:

Click here to read the full article:


I wish you the very best of success and every happiness for 2021 and beyond!

Kindest Regards