Sometimes, it’s not easy to think like a patient and put yourself in their shoes, simply because the majority of aesthetic professionals have never been a full paying patient before.
Your prospective patients are online searching for your treatments and services and sharing their experiences on Facebook and other social networks. You need to be everywhere your prospects are, so they can find you, learn more about you, and ultimately choose you.
In this featured article for Aesthetic Medicine Magazine, I explain how improving your understanding of the patient decision making journey can help you attract floods of new patients. Put yourself under the microscope for a second and ask some fundamental questions:
1. What influenced your existing patients to choose you?
2. Which parts of your online and offline presence drove them to buy from you?
3. Do you know which strategies (online and offline) produced the most return?
PS…I also wrote a similar article for Independent Practitioner Today