The average consumer uses more than ten sources of information to make a purchase decision (Google, 2012)
Turning these highly educated consumers into paying patients is more complex than it used to be. In fact, it requires you to be in the right place at the right time in order to give prospective patients the information and the confidence they need to make the decision to contact YOU instead of a competitor.
As patients are influenced emotionally and logically all the way through their journey to buy, this means that you can’t just market to them at the beginning and expect to win their business. It is your job to use multiple online and offline marketing tactics throughout every stage of their journey to help them discover, contact and choose you.
In this article for Independent Practitioner Today, I give some examples of what a patient typically goes through to find you – from the research and comparisons through to what compels them ultimately to go ahead with their treatment.
This article is the 3rd installment of an exclusive 13-part series called ‘Breaking Into Aesthetics’. Click on the button below to read part one…