There are many marketers, agencies, consultants, advertising sales people and other “experts” all very willing to convince you to spend hundreds or even thousands of pounds a month to “get your name out there” to “get you more patients”.
But choosing the wrong “expert” could cause you frustration, lost time and misunderstandings and, at times, you could feel like you are throwing money down the drain.
Get it really wrong and it could end up in a messy legal battle, which can have dire consequences, both to you and to the provider.
The supplier selection process can be a very complicated and emotional undertaking, but you’ll find a few pointers in this article that I wrote for Aesthetic Medicine Magazine
I can tell you from personal experience that there are many skilled workers out there, however, only a small portion of them are reliable. When you find the reliable ones – make sure that you hold onto them, as they are an extremely valuable resource.