“Sustainability, predictability and consistency are a must if you want to not only survive in business, but thrive” – Pam Underdown
Love them or hate them, even after 50 years the music of The Rolling Stones still sound great. But how do the Stones stay relevant? And what can we learn from them?
1) The Love/Hate Relationship between Mick Jagger and Keith Richards:
Mick and Keith probably have one of the most notable love and hate relationship the music industry has ever seen, but it’s a dysfunctional relationship that actually works. There should be two very different leaders in your aesthetic practice, even if there are times you want to wring each other’s necks, you both MUST have the same vision that stems from providing the best cosmetic treatments that leave your patients coming back for more … year after year.
2) An unforgettable logo to build your brand:
It’s hard to imagine the Rolling Stones without that famous logo, but that’s an important lesson in and of itself. Whether it’s music or business, branding matters, so it’s essential you have the right logo if you want to build trust. Here’s one way to see if you have a good logo. Ask yourself: Would you wear your logo in public?
3) Sustainability, predictability and consistency:
These three concepts are a must if you want to not only survive in business, but thrive. Few brands survive 5 years, let alone 50 years. But consistent quality means the Rolling Stones were charging hundreds for a ticket to their sell out shows. When you buy a Stones ticket, you know what you’re going to get – a show that gets you rocking and sends you home happy every time. That’s what sustainability, predictability, and consistency are all about.
4) Deliver a “WOW” experience:
We all have the same 24 hours a day as everyone else, but to be successful, you need to deliver an experience people won’t soon forget. I’ve only attended one Rolling Stones concert, and despite not being their biggest fan, I did leave feeling like “Wow! What a show!” That’s the same experience you should be delivering to all of your patients. And do it the same way Mick Jagger does, focusing on every detail from the audiences perspective– lighting, seats, sound – to deliver that “wow” experience.
5) Age 70 and still going strong:
Think about Mick Jagger, Rod Stewart, Bruce Springsteen and Paul McCartney. They’re all in their 60s or 70s and still going strong, with the same passion and love for the business they had five decades ago. The Rolling Stones have plenty of money, so what really keeps them at the top of their game? They’re driven by the goal of leaving a lasting legacy and introducing new generations of fans to their music. If you are going to fill global stadiums and gross hundreds of million, you don’t do it on solely on great music. They keep their marketing and branding engine roaring on all cylinders!
If you’re serious about growing a highly profitable and successful aesthetic practice filled with your ideal patients, you’re in the right place.
Our online training programme teaches you everything you need to generate a steady stream of new patients, avoid peaks and troughs in bookings and maximise patient retention. Click on the image below to learn more.