Are You Making THIS Marketing Mistake?

Are You Making THIS Marketing Mistake?

In my decade-long experience guiding aesthetic clinic owners, I’ve encountered numerous marketing mistakes that thwart the flow of valuable patient enquiries.   Things like:   – Clinic owners fussing over logos and branding   – Clinics relying 100%...
How to Raise Your Prices (without losing business)

How to Raise Your Prices (without losing business)

Did you know that you can increase your prices by 10%, have your sales drop by 22%, and still generate the same amount of income?   Let’s see how…   Imagine your aesthetic clinic generates £500,000 in sales, and the gross profit on those sales is £175,000.   What this...
Hire Slow, Fire Fast

Hire Slow, Fire Fast

Ever hired someone who looked perfect on paper, but then turned out to be a bad fit to your core values and company culture?   Believe me, we’ve all been there…   The glossy CV arrives in your inbox — qualifications, certifications, and experience neatly...
Growing Your Clinic: The Long Haul

Growing Your Clinic: The Long Haul

Did you know that most businesses don’t really start making a decent profit until they hit their 4th birthday? According to one of the largest studies ever done on entrepreneurship and business mastery, it takes about 2 years to really get to know your business...
Don’t Let Bad Choices Stunt Your Growth

Don’t Let Bad Choices Stunt Your Growth

You know the drill… You stumble upon what seems like a golden opportunity or an item you’ve just got to have for your aesthetic practice. But hang on a sec—have you ever taken the plunge and later asked yourself, “What was I thinking?”...