You may be the best aesthetic professional in your area – however the fact is, if you can’t describe what you do in a way that prospective patients feel compelled to do business with you, then you will continue to find it difficult to attract and retain enough of your ideal patients. This is exactly why you need to develop a “Magnetic Marketing Message” (MMM).
Your MMM is what grabs your prospects’ attention, tells them how you can solve their problem, why they should trust you and why they should choose to do business with you over any of your competitors. The right MMM can move a patient from not knowing you – to being interested in what you have to offer and wanting to find out more.
In my latest article for Aesthetic Medicine you will find an easy to follow, 10 step process for creating your MMM. With the right combination of words, images and videos, you’ll broadcast messages that resonate deeply with prospective patients and draw their attention to your business and away from your competitors.