Featured in the November 2015 Edition of Independent Practitioner Today
Isn’t it amazing that nearly everyone who attends a Disney theme park comes away with a good feeling about the visit?
Many will wait in a queue for an hour in the heat and humidity yet feel that they have had a good experience or certainly got their money’s worth. There is, indeed, magic in the Magic Kingdom.
That magic can be transferred to the clinic of medicine and the delivery of medical aesthetic services and procedures. The common denominator is that both organisations have paying ‘guests’. These guests expect to pay large entrance fees and therefore have high expectations of the service and the outcome of their experience. How any business can live up to the expectations of their ‘guests’ will determine their satisfaction, their image in the marketplace and, ultimately, their overall business success.
Your aesthetic patients need more compelling reasons to invest in aesthetics, so, now more than ever, give them those reasons.
In the seventh of my essential series for Independent Practitioner Today Magazine, I explain how it is possible to create a truly compelling patient experience – and watch your profits grow overnight.
We use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes.
We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. In some cases, data obtained from cookies is shared with third parties for analytics or marketing reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.
These cookies and scripts are necessary for the website to function and cannot be switched off. Theyare usually only set in response to actions made by you which amount to a request for services, suchas setting your privacy preferences, logging in or filling in forms. You can set your browser to block oralert you about these cookies, but some parts of the site will not then work. These cookies do notstore any personally identifiable information.
Analytics
These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.
Google Fonts
Google Fonts is a font embedding service library. Google Fonts are stored on Google's CDN. The Google Fonts API is designed to limit the collection, storage, and use of end-user data to only what is needed to serve fonts efficiently. Use of Google Fonts API is unauthenticated. No cookies are sent by website visitors to the Google Fonts API. Requests to the Google Fonts API are made to resource-specific domains, such as fonts.googleapis.com or fonts.gstatic.com. This means your font requests are separate from and don't contain any credentials you send to google.com while using other Google services that are authenticated, such as Gmail.
Marketing
These cookies and scripts may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies and scripts, you will experience less targeted advertising.
Facebook Advanced Matching
Facebook Advanced Matching can improve ads attribution and conversion tracking. It can help us reach better-targeted custom audiences through our ads. When possible, we will share with Facebook hashed information like your name, phone, email, or address.
Facebook CAPI
Facebook Conversion API Events (CAPI) help us better understand how you interact with our websites. They allow us to measure the impact of our ads on the website's conversions and they improve ads targeting through custom audiences. When possible, we might share with Facebook information like name, email, phone, address.
