Sometimes, it’s not easy to think like a patient and put yourself in their shoes, simply because the majority of aesthetic professionals have never been a full paying patient before. Your prospective patients are online searching for your treatments and services and...
The average consumer uses more than ten sources of information to make a purchase decision (Google, 2012) Turning these highly educated consumers into paying patients is more complex than it used to be. In fact, it requires you to be in the right place at the right...
14 years ago, I made every mistake in the book when it comes to running, marketing and growing an aesthetic business. It cost me dearly, and it was a defining moment in my life. I have since made a commitment to dedicate the rest of my professional life to helping...
Research shows that 50% of new businesses fail in their first year and an astonishing 80% fail within five years.They shut down for pretty predictable reasons. They can’t adapt to a changing market or really get going in an existing one. Owners retire, companies are...
When I work with a one-to-one private client, we spend our first day together going through a very detailed discovery session, where I ask a lot of questions about the individual, their business, what they are looking to achieve and why. This person can often have the...
In my previous article for Aesthetic Medicine Magazine, I talked through the first three of six steps to help you master the business side of aesthetics and get back on track to achieving exactly what you want.You Can Read The Article HereIt is vital that you take...
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