Blogs and Published Articles
Why 2020 Could Make or Break Your Aesthetic Practice
I’m sure you’ll agree that over the last decade, we have seen a seismic shift in the competitive landscape of the UK aesthetic industry. Competition is higher than ever before. Supply and availability of treatments is outstripping demand. It’s no longer enough to just...
Growing Your Practice: What’s The Plan?
What happens if you don’t have a workable marketing plan? Quite simply, there will be lots of activity and very little productivity. You’ll end up bouncing from task to task, probably never completing any to the level that you want. Additionally, you can be absolutely...
Aesthetics is the Business of Feelings
Due to the fact that there is so much competition, to have a pre-eminence in this industry you must move from a ‘product-centric’ to a ‘patient-centric’ approach in your marketing if you want to attract more of your ideal patients. Remember, it’s a SUBJECTIVE OUTCOME...
The Marketing Secrets of Celebrities and Rock Stars
Love them or hate them, even after 50 years the music of The Rolling Stones still sound great. But how do the Stones stay relevant? And what can we learn from them? 1) The Love/Hate Relationship between Mick Jagger and Keith Richards: Mick and Keith probably have one...
Tired of Being Let Down?
There are many marketers, agencies, consultants, advertising sales people and other “experts” all very willing to convince you to spend hundreds or even thousands of pounds a month to “get your name out there” to “get you more patients”. But choosing the wrong...
How to Stay Competitive When Times Are Tough
When times are tough and finances are stretched, your patients need to dig deeper for a reason to see you, as well as a reason to give up their money; especially if they are not sure they will have any in the near future. Since you’re not going to stop this new wave...
What Influenced Your Patients to Choose YOU?
Sometimes, it’s not easy to think like a patient and put yourself in their shoes, simply because the majority of aesthetic professionals have never been a full paying patient before. Your prospective patients are online searching for your treatments and services and...
Time To Raise Your Treatment Prices?
When was the last time you raised your treatment prices? You don't always need to use 'rising costs' as an excuse to do so. As your level of clinical expertise and experience grows, so does your worth. But how do you break the news to your patients in such a way that...
Understanding The Patient Buying Journey
The average consumer uses more than ten sources of information to make a purchase decision (Google, 2012) Turning these highly educated consumers into paying patients is more complex than it used to be. In fact, it requires you to be in the right place at the right...
