Blogs and Published Articles
Never Fear Your Competitors
There are a number of reasons why maintaining a competitive edge has become so difficult in the business of aesthetics. In brief, these relate to a lack of differentiation, the rise in different types of competition, public perception, price wars and last but...
The REAL Benefit of Hindsight
'Is there anything going on in your business affairs today, that KNOWING WHAT YOU NOW KNOW, you wouldn't do again if you had to start from scratch?' In times of rapid change and turbulence there is always at least one answer to this question. The most common answer...
3 Steps to Working Smarter (not harder)
The more you work IN your practice, instead of ON your practice, the lower your profits and the more stressed you will be. The key is to use leverage and diversify enough so that when the market changes, the practice is not just reliant on you and all of your eggs are...
Why 2020 Could Make or Break Your Aesthetic Practice
I’m sure you’ll agree that over the last decade, we have seen a seismic shift in the competitive landscape of the UK aesthetic industry. Competition is higher than ever before. Supply and availability of treatments is outstripping demand. It’s no longer enough to just...
Growing Your Practice: What’s The Plan?
What happens if you don’t have a workable marketing plan? Quite simply, there will be lots of activity and very little productivity. You’ll end up bouncing from task to task, probably never completing any to the level that you want. Additionally, you can be absolutely...
Aesthetics is the Business of Feelings
Due to the fact that there is so much competition, to have a pre-eminence in this industry you must move from a ‘product-centric’ to a ‘patient-centric’ approach in your marketing if you want to attract more of your ideal patients. Remember, it’s a SUBJECTIVE OUTCOME...
The Marketing Secrets of Celebrities and Rock Stars
Love them or hate them, even after 50 years the music of The Rolling Stones still sound great. But how do the Stones stay relevant? And what can we learn from them? 1) The Love/Hate Relationship between Mick Jagger and Keith Richards: Mick and Keith probably have one...
Tired of Being Let Down?
There are many marketers, agencies, consultants, advertising sales people and other “experts” all very willing to convince you to spend hundreds or even thousands of pounds a month to “get your name out there” to “get you more patients”. But choosing the wrong...
How to Stay Competitive When Times Are Tough
When times are tough and finances are stretched, your patients need to dig deeper for a reason to see you, as well as a reason to give up their money; especially if they are not sure they will have any in the near future. Since you’re not going to stop this new wave...
