Blogs and Published Articles
3 ‘Magic Beans’ To Avoid
We’ve all read the story of “Jack and the Beanstalk”. The tale of an idle, foolish boy who takes his cow to market and comes home with nothing but a bag of magic beans. And all because someone tricked the poor lad into giving up the cow. A sorry tale indeed....
How to Keep Clients Engaged During a Lockdown (Without Annoying Them)
During a state of lockdown, many business owners experience a 'crisis of conscience'. You want to retain your client base and preserve some level of income, but you need more ideas for how to stay relevant and strike the right tone with them. Perhaps you're worried...
Worried About Losing Clients?
When you think about it, business is just a vehicle for delivering an outcome to a customer. So when a situation like 'lockdown' prevents you from delivering your usual outcome for your clients, remember you still have incredible value, you have incredible expertise,...
Clinic Marketing: A Waste of Time?
Let me ask you a simple question - what is the purpose of a business? It’s a trick question that catches out most people, including me! The vast majority of people would say that the purpose of a business is to make a profit, but in fact the REAL purpose of a business...
Six Steps to Effective Clinic Marketing
A marketing strategy is essential for focusing your energy towards the right actions that will deliver on what you want to accomplish. There’s no need to over-think it or over-do it. The focus should be making sure that your treatments and services meet patients’...
When Patients Are Bad For Business
Consider this hypothetical scenario: If a typical Botulinum Toxin patient stays with your practice for five years... and spends £300 every six months for injectables... at a profit of £150 per treatment... Then the lifetime value of a patient seeking Botox Cosmetic...
How To Survive a Slump in Bookings
At the start of a new year, you may experience a drop in patient bookings and revenue. Perhaps a significant drop. To keep your stress levels from rising, I'd like to share with you a foolproof way to get some immediate bookings, without resorting to deals and...
Patients Who Come For Price, Leave For Price
What is it about what you are or what you do that makes you better than 90% of the alternative offerings available in your area? Your competitive advantage is the focal point of your practice. If you don't have a competitive advantage of some kind you can't compete....
Never Fear Your Competitors
There are a number of reasons why maintaining a competitive edge has become so difficult in the business of aesthetics. In brief, these relate to a lack of differentiation, the rise in different types of competition, public perception, price wars and last but...