Blogs and Published Articles

Business Growth Acceleration: Your 90-Minute Masterclass

In this 90-Minute Masterclass (sponsored by Teoxane) Adam and I were delighted to share some essential strategies to drive up the profitability of your treatments, create more happy patients and re-ignite the growth of your aesthetic practice. IMPORTANT NOTE: The...

Lockdown Lessons From Two Lovely Clients

2020 was the year of shifting our mindset, pivoting our business and our priorities, whilst quickly adapting and responding to change, uncertainty and negativity. For some, this past year brought extraordinary hardship and suffering and for others, unexpected, but...

New year, new challenge. Let’s do this!

The festive season may be over, but today I’ve got a gift for you. For those interested in developing a consistent stream of online income, it could be exactly what you need to finally get things off the ground. Kajabi, my favourite platform for creators, has just...

Two ways you can PIVOT right now

When a situation like lockdown prevents you from delivering your core services, it makes sense to pivot, to explore new ways to create value that not only serve your business at the moment, but can become a part of your long-term personal development.   Here are two...

3 ‘Magic Beans’ To Avoid

We’ve all read the story of “Jack and the Beanstalk”. The tale of an idle, foolish boy who takes his cow to market and comes home with nothing but a bag of magic beans. And all because someone tricked the poor lad into giving up the cow.   A sorry tale indeed....

Worried About Losing Clients?

When you think about it, business is just a vehicle for delivering an outcome to a customer. So when a situation like 'lockdown' prevents you from delivering your usual outcome for your clients, remember you still have incredible value, you have incredible expertise,...

Clinic Marketing: A Waste of Time?

Let me ask you a simple question - what is the purpose of a business? It’s a trick question that catches out most people, including me! The vast majority of people would say that the purpose of a business is to make a profit, but in fact the REAL purpose of a business...