Benchmarking Your Aesthetic Practice

Featured in the November 2015 Edition of Aesthetic Medicine

If we take the time to review our businesses regularly, it enables us to learn from our mistakes, implement more of the good things that worked and put the right plans in place to move forward and grow.

There is no better time than NOW to assess where you are, where you want to be by the end of the year, and then establish what is getting in the way so you can put measures in place to make sure you reach the goals, objectives and targets you have set for yourself.

To help all of my clients assess where the gaps are, I use a detailed audit to really analyse their existing financial, marketing, social media and website activities and the results they are having. It’s a very clear way of examining a practice from every angle.

Once we have worked through the audit, if there are gaps and low scores – rather than be upset or disappointed, I encourage each person to look at every gap as an exciting opportunity, simply because it shows exactly where we need to focus our efforts to achieve some fast results.

Carrying out this audit is always such an eye opener, so I have decided to share the highlights to help you assess exactly where you have some exciting opportunities to gain some quick wins and what you need to do to achieve long term success…

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