Influencing others isn’t luck or magic – its science. There are proven ways to help make you more successful in private practice. Professor Robert Cialdini has spent 30 years studying the ways people are influenced. He’s whittled his findings down to six key...
Your education, clinical expertise, experience and the outstanding results you achieve for your patients may not be enough to guarantee their referrals. In this highly competitive era of facial aesthetics (esp. toxin and fillers), the average patient is rarely...
No matter what business you’re in, ultimately what we’re trying to do is motivate people to do some behaviour that they weren’t doing before we came along.So how can we ethically influence patients to take steps that we want them to take? Well I am going to share with...
I have a special report for you. There are certain words that your patients and prospective patients will find compelling and have a direct impact on your bookings. It’s vital that you know what those words are. As part of my series of Summer Marketing and...
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