HOW DO YOU FEEL WHEN…..?
You hear that another new competitor has opened and is slashing their prices….but you know that they have only just started out in aesthetics….?
You’ve spent money…BIG money on expensive advertising; waited anxiously for the advert to come out…finally it comes out, and you’re deafened by the sound of silence coming from your phone!
You get new patients, you try your hardest to get them to re-book, but they don’t, and they disappear, never to be seen again?
You can up-sell products and cross-sell treatments to your patients, but your staff…they just don’t get it…they don’t get that even a few more pounds in sales per patient visit is worth an absolute fortune to the business in a year?
You suddenly realise you haven’t seen Mrs So-and-so for months and months…in fact, there are LOTS of Mrs So-and-so’s, and you have no idea why they haven’t returned?
You know that your practice is barely surviving, let alone thriving and your profits are constantly disappointing and yet……you work so much that you rarely have time to spend with your family?
You know you should be doing social media, but you sit down at your computer and your mind just goes blank?
You’ve sent flyers, emails and newsletters out about your new laser treatment, and the response has been miserable?
You KNOW you’d like to expand your business, take on that new clinician and bring in the latest technology…and yet… you’re scared to commit yourself to that BIG LEAP?
SO, WHY ARE SOME MEDICAL AESTHETIC PRACTICES THRIVING, WHILST OTHERS ARE MERELY SURVIVING?
To begin with, all very successful companies have the following six crucial elements that ensures their business is highly profitable, efficient, low stress, designed to last and built to sell on. So, what about you? How does your business compare?
In addition to this, you also need to find a balance between Value, Passion and Rewards